Comments on: Business.US – The Sky is the Limit

By: Fin

Fin — Wed, 14 Jan 2009 09:49:56 +0000

Good name. It will need to be developed into something that attracts in order to realize its potential. The idea of appealing to non-US markets might be the best since so few people here recognize .us as their own country code.

By: Stevie

Stevie — Wed, 14 Jan 2009 06:17:33 +0000

I’d like to see it built out as a place where foreigners can go to get ideas/news/help on setting up a Biz in the US.

I’ve had this same trouble and now after some hassle have my own LLC setup.

We need somewhere focused on what the end user needs,
maybee like an About.com style site, where others can join and write on there area of expertise, or hand pick your own people and cut them in on the profit from there part of the site, Tax/Law/Accounting/ etc etc…

You only need 1 proffesional for each, and to have the opportunity of working on business.us theres not many that would turn you down

to be honest i dont think we need another directory, but rather a list of government/charity organizations, and when established (let other companies in the list also) pay big $$$ to be listed beside those gov/char companies (gives a feeling of importance)

And have a verification system, where the companies who do list, can take control of there own page, update whenever. like another hosted page.

All the best with that name, the best so far

Stevie.

By: Premium Domainer

Premium Domainer — Tue, 13 Jan 2009 21:05:46 +0000

@Michael Castello – “You would need to fly in the face of your competitor.”

That actually sounds like the healthy competition that made America great. I’m thinking, Michael, that you and David accomplished just that with PalmSprings.com. You brought a powerful new medium to life there in Palm Springs that gave notice and woke up the competition.

With Business.us, that might be possible as well. The owner, Mr. DeMartinis, shared with me a number of other rather creative ideas having to do with making the domain a non-directory portal with all kinds of American and foreign information on setting up a U.S. business. Imagine a comprehensive business center that functioned as a nexus for local, national, and international services above and beyond the traditional yellow pages model. I guess the beauty of a generic is that it can be as broad or as narrow as one chooses. Guided by imagination, but tempered by practical considerations.

By: Paul Tattersfield

Paul Tattersfield — Tue, 13 Jan 2009 19:47:57 +0000

1) To do it justice a name like business.us needs to have a “feel” that it has been developed by a major corporation. business.us offers a rare opportunity for an individual or a small team determined to build an outstanding resource the chance to be able to compete at a national corporate level at launch.

Here in the UK and Europe we are used to seeing the national ccTLD compete with .com and for many consumers the national ccTLD (.co.uk or .de etc). is often the first website they seek out even before .com! 72% according to this survey from 2008 http://www.nominet.org.uk/news/releases/?contentId=5558.

This preference is especially the case when consumers are looking for companies to provide goods and services which require a real world entity to have a physical presence to deliver, maintain and offer a warranty/guarantee for the said services and products.

2) A small to medium sized directory services company could almost instantly expand their brand to a memorable national brand without the need for persistent marketing campaigns to reinforce a lesser brand.

3) Business.us could provide a definitive entry point for an existing European Directory Services Company looking to compete in the US market place.

4) I think it needs to be developed by someone (or a small team) with a passion to be the best website in the sector. And I think it also needs at least one person who has had the experience of developing or managing a website from a medium or large sized corporation to do business.us justice.

By: zouzas

zouzas — Tue, 13 Jan 2009 19:47:45 +0000

Business is such a generic term and Business.us needs to be unique like any site in order to get visitors to return. Maybe a state directory which is natural for .US or maybe something completely user generated like a linkedin targeted to state and local businesses or a combination of both with businessnews in the mix. In any event Business.us is a great address to start with. Presently their’s more foreign interest .US then interest coming from within the US , maybe it’s due to foreigners using and understsanding cctld’s better then Americans or they are looking to target America or a combination of both, either way Business.us is a generic brand for targeting business in the US.

By: Paul

Paul — Tue, 13 Jan 2009 16:38:23 +0000

I’m not a huge fan of .us domains since the essential US extension is com, but I don’t see why this site couldn’t be successful if well built. Another angle would be to provide information and contacts to foreign entities on how and where to do business in the US, rather than being a clone of the .com site. Those outside the US are more familiar with country codes and would likely be more comfortable using this url than people inside the US.

By: Michael Castello

Michael Castello — Tue, 13 Jan 2009 07:26:26 +0000

1) Make the site what the public would expect. Since it is a country
code, focus on the USA and the business within it. You could purchase a directory like eDirectory.com sells and fill it with business listings. Either niche or all encompassing. Basic listings are about 4 cents each so it could get expensive depending on what outcome you are looking for.

2) The entity that could eventually buy the site would be Business.com but you would have to give them a run for their money. Using the directory idea with SEO and search engine placement the site could get some talk in the Business.com household and lead to an acquisition.

3) No products needed to run this business. Maybe a rating and comments system (which the eDirectory has) and sponsored pages of interest could generate some capital. You would need to fly in the face of your competitor.

The use of the Internet and its efficiency could give you a leg up. Again, it potentially is a big project because it is a big name that can mean a lot to what the public expects. In saying that, it would generate a larger buyout price. Good Luck!