The domain industry has matured with age and so have those who have followed it for years. Many domain name players have authored books, articles, blogs, and made the lecture & radio circuit sharing their particular points of view. Much information is now out.
Through this haze of fact and opinion emerge several irrefutable constants, or universal truths, that pertain to the proper selection of domain names for business. Significantly, Entreprenuer Magazine writer, Job Rognerud, posted an article recently entitled “Choose the Right Domain Name“. While not a ground-breaking piece, the article did represent a more mature and realistic perspective than I have read in general internet media about domain name selection.
Jon writes sensibly about the need to pick logical domain names that fit one’s business focus and which are easy to remember and share in casual conversation. While these domain “qualities” are nothing new to domain industry pros, it’s noteworthy that general articles are beginning to reflect accurate information to potential domain investors and business owners. Entrepreneur Magazine obviously cater to business-oriented individuals, many of which may have little experience dealing in domain names specifically.
I was especially pleased to see Jon’s comments here …
Generally, the best domain names are short, contain no hyphens, and offer an excellent one-, two-, or three-word summary of what the site is about.
These are good recommendations for choosing an appropriate, business-enhancing domain. Outdated thinking from the early days of the net often led to cutesy names or long domains that did not accurately describe the company, product, or service which was being offered. Sadly, I see companies today making the same mistake! Branding themselves with an odd sounding domain name that does not tie in with their primary business.
Jon adds in his article that your domain name is your online identity. Much better to get off to a great start in launching a new business (or upgrading an existing one) by choosing a quality domain that other businesses and customers can easily understand.
Here are PremiumDomains.biz criteria for choosing good investment grade domain names. These factors fit perfectly for small and large businesses preparing to make their move with a new domain acquisition. Critical qualities are …
Side Note: Entrepreneur.com are also online now with their official dotMobi mobile internet site, at: Entrepreneur.mobi
Another sign of a progressive, future-oriented company recognizing the importance of the mobile web!