.US in America – More Adoption
I recently wrote about viewing Tena.US on network television and being pleased that the United States domain, .US, was getting some real play in the mainstream.
Another company now marketing under the .US domain is Aldi on Aldi.US. Aldi are a supermarket department store who carry approximately 1400 items. The company has over 1000 stores in 29 states located between Kansas and the East Coast.
Aldi appear to operate a developed website in many languages and have registered their company name in a number of ccTLD extensions. The .com acts 
as a global portal and delivers the visitor to a country specific website fitting his or her language of choice.
Most impressive is that each Aldi website is customized to offer unique products native to the country that is selected. This is the new angle in modern day marketing. I first saw this in a CNBC piece on Walmart (who are expanding into China). They don’t sell the same products in a Chinese Walmart that you would find in America. The products are selected based on the particular culture and tastes of the indigenous population.
Aldi.US –> bringing America’s products to America’s official website address. Note that TV advertising is still very viable in the USA and is a great platform for promoting the .US web address.
I believ Nuestar are spending a fair amount on marketing .us this year,
Supposedly starting very soon (reliable source)
So all should be good in the coming year or 2 ?
I’m glad i’m here to see it through.