The domain name market is continuing to move forward at an impressive pace. And the reason for this is universal acceptance that the internet is an incredible, history-making technology essential to every person, every business, and every country on earth.

Everything imaginable is being channeled to the internet. And this tidal wave of information is accessed through logical, intuitive web addresses otherwise known as premium domains. 

From an investing perspective, domain names are demonstrating not only unprecedented price appreciation and return on investment, but an ability to hold value through time while other investment vehicles experience decline. Premium domains possess a rare combination of attributes which increase their business application & value … especially to those companies who are looking to distinguish themselves on the internet world stage.

Domain marketplace, Sedo, reported last month that for select tld’s the sales growth of domains in 2008 was as much as 57% higher over the preceding year, and that …

The secondary domain market is one of the few industries withstanding the economic downturn of 2008.

Sedo also reported that “Marketers are seeing better returns in acquiring domain names as opposed to search marketing in their efforts to drive traffic to their businesses”.

Domain name sales for 2009 have been projected to increase over 2008. It appears thus far that this calculation is going to be proven true. In the early days of the internet, companies were either not aware of the importance of domain names in driving their business, or they were skeptical that the internet would become a long-lasting, robust medium for furthering their growth.

Fast forward 10 years from 1999 and we now see the future is here. Company stocks are a risky venture. Real estate has declined, but is consequently now offering good buying opportunities in select markets. And domain names have taken a seat alongside every other major investment category. In fact,  the rate of return on many premium domains has surpassed any other investment in history.

Investing in anything requires due diligence. It also requires intelligent speculation and an ability to look forward toward evolving trends. Today’s internet entrepreneurs looked forward at a time when everyone else was looking backward.

Capturing high return investments is the end result of: persistent learning, open-mindedness, an ability to weigh alternatives, and the will to act while a window of opportunity remains open. Enjoy your day.

Internet Domains domain investing, premium domains