We are well into the American finance “bad news cycle” that took hold last fall. Despite justified worries, we have acclimated somewhat to the collapse of well known companies & banking institutions. Sadly, many job losses have occurred. That’s old news. But all of this … seems to have gotten the attention of consumers and American families. If people are now more frugal, all the better.

The internet and domain name industry, however, have simply been resilient. Declines in PPC emerged, but the internet and all that it offers is as strong as ever. What a cliche’ to suggest “the internet is the future”. But, it’s a reality that appears more true with every passing day.

I look around at the businesses that have slowed down. Many of them are sitting still waiting for signs of economic life again in order to resume business as usual. Others are remaking themselves in preparation for new business and the new economy that will emerge from this recession. We don’t know what it will look like exactly. But if history is any indicator, the American economic engine, and insatiable appetite, will rise again. I am certain of this.

New home loans have picked up. School enrollment has picked up. Banks are reporting earnings surprises. Some are wanting to return bailout monies. At this point, jobs are the main missing ingredient in the new equation. And it will be no easy task to get the unemployed working again on a large scale. I suspect it will happen though, and especially if people are willing to work for a little less on their road to a new career.

Will the economy of the next five years lead to more internet entrepreneurs? I believe it will. As I have said many times, everything is migrating to the internet. All of the industries, new & old, are shifting in this direction. Consequently, we may see a very substantial move toward new careers being based on the internet, the new frontier. New opportunities.

Domain names have not stalled. They are anything but obsolete. Not quite commonplace yet in the greater public’s awareness, but sort of a dim blip on the radar that keeps getting brighter & brighter. Most certainly a part of the complex internet machinery on which everyone is relying day after day.

For the consumer, it’s ultimately about the internet destination. What they find there. And whether it’s of use to them, or satisfies an important need. For the content provider, it’s about delivering a first class internet experience. There’s one chance to dazzle, and to capture a new customer. Only one 1st opportunity to make a lasting impact which might lead to years of customer loyalty and years of profits. The domain name is the vehicle that delivers the customer to their destination. It’s part of the sizzle.

more on –> The Future of Domaining

Internet Domains economy