Geo City Domains – The New Breed
Ron Jackson’s DN Journal made my day with this story. Atlanta.com owner, Skip Hoagland, sent out a letter to employees of the Atlanta Journal-Constitution offering them job opportunities with Atlanta.com. Newspapers in America have been laying off news staffers left & right.
Some papers have declared bankruptcy. Most are in steady decline. My wife and I stopped taking the Greensboro News & Record over a year ago. So have many others. A co-worker asked me “Have you seen the High Point paper? It’s about one-third the size it used to be”.
City geo domains are the natural evolution, the next step. With career journalists, writers, and investigative reporters suddenly in search of a new home, what better option than to channel their talents into the ultimate new news medium, The Local Geo City Portal.
Most impressive is Skip Hoagland’s obvious approach to forming mutually rewarding partnerships. He is offering excellent compensation to writers, and providing them a great future opportunity to sustain and/or remake their careers via Atlanta.com.
Reminds me of the way Apple launched iTunes and single-handedly overtook the entire music industry … who, like the newspaper industry, stood idle while the future strolled right by them.
Side Note: Want to see a great city with a great website full of content? So do I. But there’s a problem. Their domain name.
The Charlotte Convention & Visitors Bureau have rebranded themselves “Visit Charlotte”, and the corresponding website is CharlottesGotAlot.com. There is a FULL PAGE ad in USA Today for this new website. I wonder what that cost! This is what is referred to as a domain name marketing catastrophe.
Atlanta.com … will not have that problem.
Keep your eye on Geo Domains! More to come.
I was at the Town Hall meeting during the GeoDomain expo — Skip stood up and pretty much laid down the blueprint for what he was up to for Atlanta.com.
This is an awesome opportunity for developed dot COM city owners to grab talent from old-media…!