J.P. King Auction Impress, But Miss Mark This Time Around
On May 15, I wrote about a J.P. King auction being held in San Francisco for a single portfolio of real estate domains. That auction was to have occurred Thursday, June 11.
The domains were mostly based on City + RealEstateListings.com and the owner had around 2300 such domain names. The San Francisco Chronicle reported that the auction never really got underway due to low bidder interest in the portfolio.
Scott King, of the J.P. King Auction Co., was reported to have said that the domain name auction was somewhat of an experiment. J.P. King specialize in luxury real estate, and do not typically deal in domain name sales.
My original post on this topic disclosed my doubts about the domain names themselves which were rather long and of non-premium quality. An example would be HoustonRealEstateListings.com.
There is a tremendous difference between a true premium domain and a long tail domain name that has easy competition. When a single domain contains limited intrinsic value, having several hundred similar domains will not necessarily add to the cumulative value.
Such was the case here. The domain name string was ultimately compromised by adding “listings” onto the end. Not a bad domain. But not especially unique either. And in today’s market, buyers are somewhat better informed about domain values, and want to invest their money in an asset that will offer their company a noticeable marketing enhancement.
In reference to the marketing aspect of this particular auction, it was very well done. I was quite impressed. Very professional. Monte Cahn (Moniker) was involved in the overall effort, and had the names been of higher quality, the auction could have become a history-making event. Maybe next time.
If the J.P. King auction had been for City + RealEstate.com domains (as in HoustonRealEstate.com x 2300 similar domains), then major real estate industry players would have been involved, and the end result would have been near prolific.
Credit is due to J.P. King and Monte Cahn (Moniker) for putting together a highly professional endeavor. I am confident this effort will be duplicated in the future with much better results. Next time, the domain selection will hit the bullseye. With more careful name selection, the wow factor will be there … and will make the news in a big way.
Domain Roundtable auction day. DayTradingSchool. com is listed waaay down the list. The auction starts mid- day, and my domain finally comes up for sale around 9pm. Where’ s it gonna go? Is the money train gonna stop in Atlanta? It.. finally goes up…. and… it sells for the reserve. Queue the“ wha wha whaaaa” music. Actually, though, I needed the money back out of it, so I was successful in that regard. So, to recap the investment, I bought the domain for 1,274, sold it at auction for 1,500, paid…
Why would these domains go up for auctions. these are just common name domains. These domains are easy to get.