The front page of domain sales site, Sedo.com, lists Jets.com as having just recently sold for $375,000. To my knowledge, details of this sale have not yet been disclosed to the public. First reaction is that the name was likely purchased by either an airline company or the New York Jets professional football team.

The Whois details do not yet reflect the new registrant owner and still show Sedo’s escrow service contact details.

Approximately three years ago, the Dallas Cowboys missed a golden opportunity to acquire Cowboys.com in a competitive live auction. It was evident that the Cowboys’ bidding representative was naive and grossly uninformed about the value of generic domain names. This was illustrated when the rep bid something like $275 not realizing that the bid was actually $275,000. The Cowboys backed out of their bid, and bluntly put, had no idea what they were doing.

The Dallas Cowboys’ owner, Jerry Jones, just completed the construction of a new Cowboys stadium in Arlington, Texas with a one billion dollar plus price tag. To have acquired the definitive best domain name, Cowboys.com, would have been a very intelligent investment in the future of the Cowboys’ franchise.

Similarly, Jets.com would be a terrific acquisition for the New York Jets NFL football team. I’m looking forward to learning who the buyer is.

.COM Domains