Overstock have launched their new online sales channel, O.biz. Overstock is the internet retailer who offer a wide variety of discounted consumer products. Their O.biz will provide quality, brand-name merchandise at discount prices, but focus on bulk and business-related purchases.

Initial offerings through the new site will be in the categories of: Office supplies, Restaurant supplies, Hotel supplies, and Medical supplies. There is also a deep section devoted to Office Furniture with many products offered across the most popular categories (computer workstations, office desks & chairs, file cabinets & book cases).

The O.biz domain name is incredibly quick & easy to type in. The “O” aligns perfectly with Overstock’s brand name, and should provide website users with a convenient, easy-to-remember destination when shopping online for business-oriented supplies.

Stats & Info: Patrick Byrne is the CEO of Overstock.com which was begun in 1999 with first year revenue only $1,835,000. In just nine years, Overstock’s sales have grown to $834,366,743 (2008 revenue).

The company is headquartered in Salt Lake City, Utah and employees 997 people. Overstock currently offer more than 2 million products online. The National Retail Foundation has ranked Overstock #2 in customer service nationwide providing the company a notable distinction among its peers.

The .BIZ web address was launched in 2002 and currently has over two million domain name registrations worldwide. Created specifically as the internet’s ”business” web address, the extension is now being adopted by professionals, small companies, and large corporations. The .BIZ address is managed by the Neustar Registry.

.BIZ Domain Names .biz, Neustar, Overstock

Chris Bosh, NBA star of the Toronto Raptors, wins his Federal case to acquire ChrisBosh.com. According to the New York Times, a California judge has order Luis Zavala to turn over the domain name to Chris Bosh along with 800 other domains corresponding to the names of other athletes, celebrities, and entertainers.

Mr. Bosh has offered to transfer any of these other 800 domains for free to their rightful owners. The defendent, Luis Zavala, has been ordered to pay $120,000 in damages, but authorities have been unable to locate him thus far.

PremiumDomains.biz have written before about the inherent trademark and brand value contained in a celebrity’s name. This value has been created through years of hard work and accomplishment.

Cybersquatters aim to profit off of the brand value created by the celebrity’s fame and success. This is contemptible behavior, but fortunately seems to be decreasing in the world of domaining. Domain investors are learning what constitutes “cybersquatting”, and that cybersquatting is illegal as well as wrong on principle alone.

For more on this topic, see …

• When A Celebrity Wants Their Domain Name
• Cybersquatting is Not Domaining
• Reverse Domain Name Hijacking

Cybersquatting trademark