Premium domain names are gateways to the internet superhighway. All domain names are actually avenues of access to the world wide web. Prior to the year 2000, many people (and companies) could not yet visualize how important the internet would become to business and everyday life.

The tipping point was reached however. And the internet is now recognized as a landmark technological achievement with massive implications for the future of business. Not just in the U.S., Canada, and Europe, but on a global basis.

More evidence of the world’s migration to the internet is evidenced in two recent stories.

First, Ticketmaster have announced the sale of over 1 million paperless event tickets for year 2009. Consequently, no more standing in line for hours waiting to buy a ticket. What’s the price tag for that level of convenience? I purchased some of those tickets and can tell you firsthand that it’s a huge, huge plus. While the 2009 top countries for paperless ticket sales were the U.S. and Canada, the single biggest online event was the Metallica concert at the O2 arena in London, England.

Second, is the metamorphosis occurring within the television broadcast industry. Much has been written about traditional newspaper organizations losing out to the internet, but now we see that television programming distribution is being challenged as the internet continues to siphon off advertising revenue. “Free” TV, which has survived exclusively on commercial advertising, are now seeing their revenue dramatically decline as advertisers pump more and more dollars into cable TV advertising and internet advertising.

Very interesting is that traditional cable TV providers have all switched to digital distribution (no more analog). This is no different than the digitized video signal coming in over the internet connection, and thus raises the inevitable question -> Why subscribe to cable if I can obtain everything I want though a single delivery mechanism = the internet connection?

Case in point. My wife and I have been watching some of our favorite TV programs online. On the computer via the internet connection, not the cable TV connection! This signal can be run out to a high definition TV if you prefer, or simply viewed on your laptop. Ultimately, you will not need both a cable TV provider and an internet provider. A family will have access to everything they want from one point of contact, the internet connection. This is a media war in the making. Mark my words.

For domain name entrepreneurs, their quality internet properties will enjoy increased relevance as the world (particularly local consumer markets) participate in this massive migration to a single portal internet connection for everything they want and need. The big losers are traditional newspapers, traditional free TV distribution channels, and to some extent even traditional cable-only distribution channels.

The future is the single, all-encompassing internet provider who will deliver all media & communication through one digital line. Media companies around the world are diligently examining this issue at this very moment. A huge sea change is on the way. Big shifts are on the horizon and they will all revolve around the power of internet distribution. Quality domain names will be an integral piece of internet access.

Internet Domains