There is a quick but interesting read on The Wall Street Journal reflecting back on the sale of Business.com for $7.5 million ten years ago. Many doubters of that time period expressed their skepticism that the purchase would be fruitful.

The Wall Street Journal piece, in retrospect, reveals that Business.com is still a core component of R.H. Donnelley (who bought Business.com for $345 million). R.H. Donnelley have declared bankruptcy in order to restructure billions in debt. One would presume that preserving and capitalizing on their online properties will be a focus moving forward.

The Business.com and Loans.com sales were instrumental in motivating many individuals to enter the domain name market … which itself has become a self-sustaining industry with year-over-year growth.

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