Comments on: Bankrupt Philadelphia Newspapers Up For Auction http://premiumdomains.biz/blog/2010/04/bankrupt-philadelphia-newspapers-up-for-auction/ Insights on the Domain Name Industry Sun, 25 Sep 2011 16:11:59 -0700 hourly 1 http://wordpress.org/?v=3.0.1 By: Premium Domainer http://premiumdomains.biz/blog/2010/04/bankrupt-philadelphia-newspapers-up-for-auction/comment-page-1/#comment-662 Premium Domainer Thu, 29 Apr 2010 05:00:37 +0000 http://premiumdomains.biz/blog/?p=5820#comment-662 "Philly" is well known there, but is a branded nickname - not the official city name. Most people outside the area, particularly international traffic, have no idea of the nickname "Philly" and will conduct targeted searches for the city name, "Philadelphia". This is further evidenced by a review of indexed pages in Google which produce 139 million pages for "Philadelphia", but only 16.6 million for "Philly". Also compare "Philadelphia Hotels" at 285,000 page results vs. "Philly Hotels" at a mere 12,300. So the power of the city brand is in the pure city name. Granted, Philly.com does generate substantial traffic for the newspaper. Yet, they are bankrupt. So one must consider how properly utilizing Philadelphia.com (had they acquired it) could have benefitted this struggling paper. “Philly” is well known there, but is a branded nickname – not the official city name. Most people outside the area, particularly international traffic, have no idea of the nickname “Philly” and will conduct targeted searches for the city name, “Philadelphia”.

This is further evidenced by a review of indexed pages in Google which produce 139 million pages for “Philadelphia”, but only 16.6 million for “Philly”. Also compare “Philadelphia Hotels” at 285,000 page results vs. “Philly Hotels” at a mere 12,300. So the power of the city brand is in the pure city name.

Granted, Philly.com does generate substantial traffic for the newspaper. Yet, they are bankrupt. So one must consider how properly utilizing Philadelphia.com (had they acquired it) could have benefitted this struggling paper.

]]> By: Tony http://premiumdomains.biz/blog/2010/04/bankrupt-philadelphia-newspapers-up-for-auction/comment-page-1/#comment-661 Tony Wed, 28 Apr 2010 13:40:56 +0000 http://premiumdomains.biz/blog/?p=5820#comment-661 In this case, you are wrong about the premium city domain being the missing ingredient. Their newspapers are on Philly.com, and in Philadelphia, the city is known as "Philly". I'd rather have Philly.com than Philadelphia.com. But what do I know. I just live in the city for the past 30 years. In this case, you are wrong about the premium city domain being the missing ingredient. Their newspapers are on Philly.com, and in Philadelphia, the city is known as “Philly”. I’d rather have Philly.com than Philadelphia.com. But what do I know. I just live in the city for the past 30 years.

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