LeaseThis.com and Domain Name Leasing
If you type “Lease a domain name” or “Rent a domain name” into Google search, you will see LeaseThis.com in the number one position. LeaseThis.com was the talk of the domain name industry several years ago and at first glance had what appeared to be a novel business idea.
Domain owners could submit their domain names to LeaseThis.com who in turn would lease the domain on a monthly basis to a business wanting to use the domain name to boost web traffic or to adopt a higher profile internet address for their company’s web presence.
While I did not use LeaseThis.com, I have checked their website from time to time curious to learn if their domain name leasing concept ever took off. It appears that it did not.
First, I have heard very little about the company on other blogs regarding any high profile leases, and the company’s homepage displays recent company news whose most recent entry is unfortunately dated June 2008.
Secondly, I notice that when I try to search or browse for domain names to lease, they have all been removed from the online database and a search defaults to a message directing interested parties to email the company with their request.
Lastly, clicking on the advertiser account sign-up yields a message which simply says “Currently, we are not accepting any more applicants to our program. Sorry for any inconvience this may have caused.”
It appears that LeaseThis.com were not able to move their unique concept forward in a sustaining fashion. However, there is a new player in the game. The next domain name leasing company to be testing the waters is Root Orange. I recently wrote about them in an article entitled: Root Orange Localized Domain Name Leasing. Time will tell if they are able to successfully work the domain name leasing model on a large scale. I would very much like to see this happen.
