US Physical Therapy Goes All Out on Domain Names
US Physical Therapy, Inc. are a leading chain of clinics providing outpatient physical and occupational therapy in 43 states. The company is publicly held and trades on the NASDAQ stock exchange under the symbol USPH. Their focus is on providing post-operative care for a variety of orthopaedic and sports-related injuries.
Interestingly, the company has secured their domain name acronym, USPH, in all of the leading top level domains: .com, .biz, .us, .info, .net, and .org. It appears that each domain extension hosts USPH’s complete website (no forwarding). This insures that anyone who types in “USPH” in any of the top web addresses will land on the company’s official website.
This is a forward-thinking corporate approach that locks in the company’s online identity and effectively blocks out anyone else from using the “USPH” designation on the internet. Typically, a company’s head of marketing, or contracted marketing firm, will propose this kind of strategy to help build & expand the company’s brand in every way possible.
US Physical Therapy currently operate 372 clinics. The company is particularly well positioned in the states of Michigan, Tennessee, and Texas where they have 40 or more clinics in each of the three states. When a corporation seriously considers the importance of reaching current and future customers, establishing a powerful online presence becomes a number one priority.
