There was an interesting post today by Andrew Allemann of DomainNameWire. He wrote about having gone to visit a relative near St. Louis, Missouri and driving for some distance on I-70 away from St. Louis.

Dotted along the highway were numerous billboards owned by Porlier Outdoor Advertising. Billboard advertising has become a mainstay in the advertising world as they offer a unique opportunity for companies to reach drivers while they cruise the open road.

Of interest to me was Porlier’s use of the .BIZ domain name for their official website at www.Porlier.biz. The .biz extension was originally released and successfully branded as the official business web address of the internet. Porlier’s use of .biz is certainly a perfect fit for the .biz domain’s intended use.

The company’s billboards are focused on roads between St. Louis and Kansas City, and they have over 440 available billboards for local and national advertisers to use. Several of these are of the electronic type with colorful messages that rotate every 10 seconds.

Porlier can utilize a customer’s own creative designs or develop something unique in-house to suit a customer’s taste.

.BIZ Domain Names .biz, advertising