Premium Domain Names Mean Superior Quality
There is an ongoing joke in the domain industry circle about the overuse of the phrase “premium domains”. You see the word premium used in the domain forums, blogs, and online domain name brokerage houses.
In fact, a few of the brokerages advertise that they have 1.5 million premium domain names available. Quite funny! There aren’t enough premium domains in existence to come close to qualifying that statement.
The issue is that the universe of domain names is very large, and the vast majority of these available names are mediocre at best. Labeling a domain as “premium”, when it has only modest appeal, misleads potential buyers. Domain name forums are probably the venue most guilty of the “premium domain” overuse syndrome.
Premium real estate, premium anything … means that the item in question is of arguably higher quality than other items within the same general class or category. And that the item has no easy substitute or replacement.
Another popular term to describe the same upper echelon of quality is “luxury” as in luxury yachts. It is commonly understood that when you say “luxury yacht”, you are not referring to a 
pontoon or bass fishing boat, but are making reference to a comparatively expensive & elaborate vessel, rare, and outstanding in design or craftsmanship.
In closing, “premium” can probably be equated with “excellent” on the traditional poor-fair-good-excellent rating scale. Every domain can be fit into this scale. Just remember, a small percentage of domain names are excellent or premium, considerably more can be described as good, and the majority of the rest either fair or poor. Happy domain hunting.
