UFC Expand Domain Name Portfolio
The Ultimate Fighting Championship (aka UFC) are owned by Zuffa LLC and have become a household name for sports enthusiasts. The organization established early on an internet presence with UFC.tv originally. They then migrated to UFC.com after purchasing that domain name some years ago.
The company have taken an active stance against pirating of their UFC programming and have been very diligent in protecting the UFC brand and trademark including related terms like “The Ultimate Fighter” in reference to their successful reality TV series.
Ron Jackson’s DNJournal publishes known weekly domain name sales. In reviewing Ron’s recent sales list, I observed that UltimateFighting.ca was just acquired via private sale for $5000 USD.
The UFC have been hugely successful in Canada. UFC President, Dana White, has gone on record many times with the company’s appreciation for Canadian fans. Their foray into Canada has been bolstered by rapid ticket sellouts for UFC events held in Canada.
Upon checking the whois (registrant information) for UltimateFighting.ca, I discovered that parent company, Zuffa LLC, is indeed the new registrant of the domain name. The domain is already forwarding to their primary website.
Once again, we see companies recognizing the accretive value of domain names and the importance of strengthening their brand & reach through continual portfolio expansion.