Catchy Domain Names Have Value
PremiumDomains.biz usually write about high demand generic domain names since these are the stock-in-trade of the domain industry, command the highest prices, and they also fuel a good portion of internet commerce.
However, there exist creative and fanciful domain names which are so “catchy” that they can take on a unique life of their own, such as Yahoo or Google. I recently ran across a website for a company that provides online personalized greeting cards. Their name is MoonPig! I had to laugh as the name caught me so off guard. I repeated it to myself several times and it stuck.
MoonPig’s official site is located at MoonPig.com. The company are a UK-based outfit who opened a branch in Australia in 2004. They have a hi-tech production facility located in New Jersey, USA. Moonpig.com allow users to fill out greeting cards online with a personal message or caption, and the card is then mailed directly to the recipient.
The company have a standard sized card which costs $3.99 and a large card which runs $7.99. There are many cute greeting cards to select from on their site and a number of neat mock-ups in which you can embed your friend’s face on the cover of a magazine or some other comical picture.
Catchy domain names can be successfully branded in the marketplace. While they may not receive natural direct navigation traffic or describe the product being sold, they can become synonymous with a product such that the consumer instantly knows what is being offered. Like McDonald’s with hamburgers, Zappos with shoes, UFC with martial arts events, or GoDaddy with domain name registration.