Domain Name and Website Optimization in Bing
Most people are aware of a search engine technology merger having begun between Yahoo and Bing. Despite sharing and cross-referencing each other’s search engine results, I am seeing distinctly separate page rank for the same search terms when examining Yahoo vs. Bing.
Bing, in particular, seems to give high priority to Yellowpage and/or Yellowbook listings. I find this odd and not particularly useful for searches on a variety of keywords. My own search experience often yields noticeably better results (more relevant) when using either Yahoo or Google.
Another small but recurrent nuisance with Bing webpage submission is the Bing captcha generator. Never before have I had the level of difficulty providing captcha confirmation as I do in Bing. I often have to submit 3 or 4 times before Bing confirms the captcha string. Captcha is the series of letters & numbers one must enter before a webpage submission is accepted by Bing and then indexed in their database. Captcha prevents automated submission of webpages, and ensures that a real human is initiating the submission.
There appears to be a lack of consensus as to how much weight a generic, keyword domain is given in each of the search engines. There is no question that consumer familiarity & recognition always lead toward the generic keyword. Whether one finds desired information at that generic domain name destination is another issue. I have often stated that the perfect synergy is a premium generic domain name that has been fully developed with relevant content, such as Hotels.com, Spain.info, or Charlotte.US. Such sites deliver an excellent user experience.











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