Sedo Comes Through, Afternic Out To Lunch
The old adage “There’s only one chance to make a good first impression” can certainly apply to domain name brokerages. Customer service is apparently a low priority for some brokerages, namely Afternic. Not good.
I recently sold a domain through Afternic that transferred into the buyer’s account over a week ago. Afternic is still waiting on the buyer’s “confirmation”. Of course, Afternic have already been informed that the domain is in the buyer’s possession, and a simple whois search shows this.
Sedo, on the other hand, has consistently performed well for me over the years. Consequently, I have both bought and sold domain names through Sedo’s brokerage, with complete satisfaction, including a few premium domains. And I have been very pleased with Sedo’s service in every transaction. As a matter of principle, I will not spend money with a company that fails to deliver acceptable customer service. So Sedo is in, and Afternic is out.
As a result of Afternic’s subpar response and assistance, there will be no purchases made by me through their brokerage. A first impression can open the door for future business. Blow that, and you lose customers. It’s a pretty simple concept: don’t aggravate your customers, or waste their time. Is that such a complicated lesson?