Two Letter Domain Names Make for Memorable Addresses
Rheumatoid Arthritis is one of those medical phrases that take an extra few seconds to type in order to make sure your spelling is correct. RheumatoidArthritis.com is certainly already registered. Indeed, to a biotechnology company called Genentech … whose corporate website is actually located at Gene.com. They sure know how to zero in on high quality, generic domain names. Once again illustrating that branding is best employed with singular, descriptive domains.
However, the real subject of this piece is another premium domain name owned by Abbott Laboratories, a U.S. based pharmaceutical company who describe themselves as a broad based healthcare company. The domain is RA.com and it too focuses on treatment for rheumatoid arthritis, a disease which affects about 1% of the world’s population.
RA.com was originally registered on June 16, 1993 making it one of the earlier domain names secured well before the rapid expansion of the internet. Whether Abbott Laboratories had the foresight to acquire the name back then is unknown. I would not be surprised to learn that Abbott purchased the domain name some years later via private transaction. In any case, RA is the common abbreviation for “rheumatoid arthritis”, and much easier to spell. So credit to Abbott Laboratories for going the common sense route, and taking advantage of the power of premium domains.