AT&T Buys YP.com for $3,850,000
It’s not hard to understand this strategic acquisition which occurred near the end of 2008. AT&T (American Telegraph & Telephone Co.) have been around for a long time, and are a true American icon and brand. But they are an older company determined to reinvent themselves and stay relevant in this rapidly changing world.
AT&T operate YellowPages.com which was reported to have been acquired for around $100 million some years ago. YP.com was purchased for $3,850,000, from LiveDeal, who had been providing the expected online yellow pages format that most people are familiar with. Acquiring YP.com will only strengthen AT&T’s online yellow pages dominance.
In this hyper-competitive global economy, grabbing market share requires planful decision-making, good timing and a constant vigilance for accretive opportunities. AT&T score high marks with this one.
An investment-oriented, forward thinking approach would suggest that buying a premium domain name now … is preferable to purchasing it for multiples later on. Two letter domain names certainly qualify as exquisite properties.
