Premium Domains | Buy Premium Domain Names | Domain Name News » AT&T http://premiumdomains.biz/blog Insights on the Domain Name Industry Sun, 25 Sep 2011 13:59:46 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 AT&T Buys YP.com for $3,850,000 http://premiumdomains.biz/blog/2009/01/att-buys-yp-com/ http://premiumdomains.biz/blog/2009/01/att-buys-yp-com/#comments Fri, 16 Jan 2009 02:50:11 +0000 Premium Domainer http://premiumdomains.biz/blog/?p=679 pagesIt’s not hard to understand this strategic acquisition which occurred near the end of 2008. AT&T (American Telegraph & Telephone Co.) have been around for a long time, and are a true American icon and brand. But they are an older company determined to reinvent themselves and stay relevant in this rapidly changing world.

AT&T operate YellowPages.com which was reported to have been acquired for around $100 million some years ago. YP.com was purchased for $3,850,000, from LiveDeal, who had been providing the expected online yellow pages format that most people are familiar with. Acquiring YP.com will only strengthen AT&T’s online yellow pages dominance.

In this hyper-competitive global economy, grabbing market share requires planful decision-making, good timing and a constant vigilance for accretive opportunities. AT&T score high marks with this one.  

An investment-oriented, forward thinking approach would suggest that buying a premium domain name now … is preferable to purchasing it for multiples later on. Two letter domain names certainly qualify as exquisite properties.

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