The key:  Possess prime internet real estate that is the ”Park Place” of cyberspace, i.e. a perfect web address that suits an end user’s need.

End-user buyers are all around the world … looking for opportunities, and weighing their alternatives. There is no guarantee that a domain name will sell at a certain time, or for a certain price. But, if it is nice quality, the odds are in your favor.

Ideal internet real estate, gets the second look, and a third. And it gets people to thinking, and wishing. This leads to the inevitable dreaming (what if … ?), and then the creative/strategic planning as the acquisition goal comes into focus. Human motivation is driven by desire, and by need, be it a lone individual or an international conglomerate. To improve and move forward … is the natural human instinct. The competitive drive pushes one to find the best opportunity available.

Just look at the internet. And the unbelievable abundance of usable content and functionality that has been constructed in so short a time. Literally, millions of driven people are logged on right this moment. And multiplying day after day after day. High quality domain names are the wide open doors that serve these millions.

Where does the money come from? From everywhere. The internet is gigantic, and the world … even larger. You may be holding a domain name right now that the future buyer hasn’t even considered. Yet.