.US is Entering the American Mainstream
I am finding a variety of companies, large and small, entering the .US market. Not only for investment purposes, but real companies branding with the .US extension, or testing the waters in creative ways. Mutual-funds.us is owned (registered) to Time Inc. who are utilizing this keyword rich domain for their CNN Money website.
CNNMoney.com receive over 9 million unique visitors per month, and they launched a broadband video channel in January of 2008. CNN’s use of Mutual-funds.us looks very interesting, and is obviously appropriate for their finance-oriented website. Although CNNMoney.com is displayed in the header logo, the entire site reads Mutual-funds.us in the url address bar.
Next up is the San Francisco Chronicle at SFChronicle.us. This is a massive, deep content website in the modern news media format. Very clean and well organized with all kinds of information, headlines, and commentary to interest nearly everyone. SFChronicle.us is registered to The Hearst Corporation who are well-known goliaths in the news, media, & publishing industry.
Also catching my eye as I net surfed today was DaytonaBeachRentals.us. I love these geo-targeted domains and the fact that local companies use them as intended. As you can guess, DaytonaBeachRentals.us is a real estate website listing a plethora of homes & condos for sale or rent in the Daytona Beach, Florida area. The owner, Aswin Suri, has erected a killer website, and appears to be a major force in the local real estate industry around Daytona Beach.
