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Posts Tagged ‘domain name portfolio’

UFC Expand Domain Name Portfolio

November 5th, 2010

ufclogoThe Ultimate Fighting Championship (aka UFC) are owned by Zuffa LLC and have become a household name for sports enthusiasts. The organization established early on an internet presence with UFC.tv originally. They then migrated to UFC.com after purchasing that domain name some years ago.

The company have taken an active stance against pirating of their UFC programming and have been very diligent in protecting the UFC brand and trademark including related terms like “The Ultimate Fighter” in reference to their successful reality TV series.

Ron Jackson’s DNJournal publishes known weekly domain name sales. In reviewing Ron’s recent sales list, I observed that UltimateFighting.ca was just acquired via private sale for $5000 USD.

The UFC have been hugely successful in Canada. UFC President, Dana White, has gone on record many times with the company’s appreciation for Canadian fans. Their foray into Canada has been bolstered by rapid ticket sellouts for UFC events held in Canada. 

Upon checking the whois (registrant information) for UltimateFighting.ca, I discovered that parent company, Zuffa LLC, is indeed the new registrant of the domain name. The domain is already forwarding to their primary website.

Once again, we see companies recognizing the accretive value of domain names and the importance of strengthening their brand & reach through continual portfolio expansion.

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Sell Domain Names Online

June 27th, 2010

portfolioThere are many venues for selling domain names. Sedo and AfternicDLS are two of the best known online brokerages.

In the early days of the domain game was a site called GreatDomains.com. That site became overwhelmed with low quality domain names, fell out of favor, and was eventually acquired by Sedo some years later for a marginal sum. They now use that site for primarily moving dotcom inventory.

As a domain investor and developer, it is useful to maintain one’s own independent website for organizing your domain name portfolio. Buyers of all kinds need a clean, well-organized platform for searching through hundreds (or thousands) of domain names for sale. b2bOrganization and clean presentation are important customer service keys.

The downside of a large brokerage like AfternicDLS, BuyDomains, or Sedo is the sheer volume of domain names that they carry. A very large percentage of their inventory are non-premium domain names.

If you offer a true premium domain name inventory, then you will want to separate your domain name collection from the mass of low quality domains available at the large online brokerages. I prefer to post domains for sale at both AfternicDLS and Sedo (which are generally excellent venues) while also maintaining a premium domain collection on a personal website. Below are several means of viewing the Menius Enterprises portfolio of premium domain names with PremiumDomains.US being the most comprehensive.

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