Covering Domain Name Bases
When a business is migrating their marketing and customer outreach online, they want to cover bases and establish a strong internet presence using good quality domain names.
I happened up on a great business example of domain name coverage using both .US and .com web addresses. DWI and DUI are terms well known in the legal profession, and stand for “driving while impaired” and “driving under the influence”, respectively. DWI is sometimes alternatively referred to as “driving while intoxicated”.
DWI.US and DUI.US are owned by the Houston-based legal outfit of Scheiner Law Group P.C. Either domain name typed into the browser resolves to the Scheiner Law Group website which is very well done and pleasing to the eye. Both domains are short, highly descriptive of the services offered, and certainly fit well with the .US (United States) country code domain.
Similarly, DWI.com and DUI.com are both registered to a Paul Dunham who is using these top domains to offer an online directory of DWI and DUI legal specialists across the United States. Again, within a particular tld space, you have one company reaching customers by registering all of the relevant keywords for a particular area of interest.
You sometimes see this in real estate as well in which a single realty company will register their city location ending in homes, real estate, and condos. Good idea!
Bottom line: Use quality, descriptive domain names to reach customers searching online, and to strengthen one’s internet presence & credibility.
- Legal domain names for sale
- Real Estate domain names for sale
- Geo domain names for sale
