Ad.com sold at the recent TRAFFIC conference auction for $1.4 million dollars. It was purchased, after some competitive bidding, by a young man named Divyank Turakhia. He is the founder & CEO of Skenzo and the co-founder of Directi.

There is no questioning the quality of the domain name. It’s perfect for advertising. The ad industry is a multi-billion dollar enterprise … year after year.  A phenomenal amount of wealth is channeled into advertising. This will never change.

Ron Jackson of DN Journal wrote a very informative, inspirational piece about Mr. Turakhia in September 2008. In this profile, Ron outlines the evolution of Divyank Turakhia’s success as an entrepreneur. At just 27 years old, Mr. Turakhia’s companies are worth an estimated $300 million. This is no ordinary person.

Last week, he decided to buy Ad.com. Blogs and opinions immediately went live with many pundits offering their particular view as to whether the domain name was a prudent investment. As is typically the case, some speculated that it went for too much while others saw the beginnings of something great on the horizon. I am in that last camp.

There are several reasons why I think good things will come from Divyank’s acquisition … 

First –> The person. Divyank appears, from all indications, to be a doer, not a talker. Ron Jackson’s article depicts a highly intelligent and focused individual with the ability to take most anything to which he aspires to great heights. At 27, chances are that we will see more impressive things to come from Divyank Turakhia.

Second –> The industry. Advertising is an incredible industry. Internet, television, magazines, newspapers, billboards, shopping carts, you name it. It’s all around us 24 hours per day.

Third –> The domain. Short, highly descriptive, and category defining.

When one considers the potential benefit of launching an ad network with something like Ad.com, then the purchase price becomes only an interesting anecdote. The story is in the branding potential of Ad.com. And that chapter has not even been written … yet.

Good luck Divyank! May your entrepreneurial spirit lift you high.

.COM Domains, Domain Sales entrepreneur

The domain industry has matured with age and so have those who have followed it for years. Many domain name players have authored books, articles, blogs, and made the lecture & radio circuit sharing their particular points of view. Much information is now out.

Through this haze of fact and opinion emerge several irrefutable constants, or universal truths, that pertain to the proper selection of domain names for business. Significantly, Entreprenuer Magazine writer, Job Rognerud, posted an article recently entitled “Choose the Right Domain Name“. While not a ground-breaking piece, the article did represent a more mature and realistic perspective than I have read in general internet media about domain name selection.

Jon writes sensibly about the need to pick logical domain names that fit one’s business focus and which are easy to remember and share in casual conversation. While these domain “qualities” are nothing new to domain industry pros, it’s noteworthy that general articles are beginning to reflect accurate information to potential domain investors and business owners. Entrepreneur Magazine obviously cater to business-oriented individuals, many of which may have little experience dealing in domain names specifically.

I was especially pleased to see Jon’s comments here …

Generally, the best domain names are short, contain no hyphens, and offer an excellent one-, two-, or three-word summary of what the site is about.

These are good recommendations for choosing an appropriate, business-enhancing domain. Outdated thinking from the early days of the net often led to cutesy names or long domains that did not accurately describe the company, product, or service which was being offered. Sadly, I see companies today making the same mistake! Branding themselves with an odd sounding domain name that does not tie in with their primary business.

Jon adds in his article that your domain name is your online identity. Much better to get off to a great start in launching a new business (or upgrading an existing one) by choosing a quality domain that other businesses and customers can easily understand.

Here are PremiumDomains.biz criteria for choosing good investment grade domain names. These factors fit perfectly for small and large businesses preparing to make their move with a new domain acquisition. Critical qualities are …

Side Note: Entrepreneur.com are also online now with their official dotMobi mobile internet site, at: Entrepreneur.mobi

Another sign of a progressive, future-oriented company recognizing the importance of the mobile web!

Internet Domains domain selection, entrepreneur, investing