Quinstreet Building An Insurance Empire
PremiumDomains.biz wrote about Quinstreet late last year when they acquired Insure.com for a reported $16 million. Their strategic purchase was a bold news event that captured the attention of most internet and domain name blogs.
In October of 2009, I had proposed the question for reader consideration as to what Insurance.com might fetch given that it is the ultimate premium, generic domain name for the entire insurance industry. We have the answer to that question. Exactly $35.6 million.
Quinstreet have purchased Insurance.com in what appears to be a total buyout of the domain name and related assets. This puts Quinstreet at the center of the insurance world. They have effectively bought their way into an industry that is both necessary and highly lucrative. To Quinstreet’s credit, they appear to have keen insight as to the value of a generic domain name and its power to connect with consumers.
Now I will propose another question. What would Insurance.US sell for in the open market? We now know that Insurance.com is well out of reach and has been snatched up permanently for over $30 million. This places Insurance.US front and center as one of the best domain names available for the United States insurance market.
