The Neustar registry has created a new logo for the .US web address. The new logo contains a fitting new tagline too, “America’s Address“. The .US domain name space currently enjoys just over 1.76 million total registrations, most of which originated with U.S. businesses or U.S. citizens due to the necessity of meeting nexus requirements for United States residency or U.S. incorporation.
.US remains one of the premier web spaces for United States focused websites. While obviously appropriate for American companies & businesses, .US is often identified by foreign internet users as a default web address for the U.S. due to the popularity of two letter country codes in other parts of the world such as .cn for China or .ca for Canada.
A key selling feature of .US is its instant familiarity to American internet users, its uniquely American identity, and the ability to utilize a high-quality .US domain name as opposed to settling for an awkwardly long .com domain name alternative (see graphic above).
The dotUS logo change is good timing going into 2011, and would appear to follow the recent logic that dictated the .BIZ logo redesign and associated tagline “Better Name. Better Results.”
The Neustar Registry recently developed a new, attractive logo for the .biz web address. PremiumDomains.bizwrote about it since we have been long time fans of the internet’s official business address.
Noteworthy is the nicely designed, polished website at My.biz (partly pictured above) which showcases the .BIZ domain extension. The site provides a great video on dotBIZ (see below) and a .biz name generator for coming up with domain name variations.
My.biz reiterates a few timeless pointers when considering a domain name selection including:
Shorter is better
Be sure you can say the name without having to spell it out for people
Avoid trademarks
On a related .biz note, Overstock is celebrating this week the one year anniversary of their launch of O.BIZ, their e-commerce website for businesses which sells a variety of supplies from categories like catering, janitorial, office furniture, kitchen, and medical equipment.
Presently, there are 2,134,202 .biz domain names registered around the world (source: DomainTools)
Located on the Neustar website is a brief characterization of the .BIZ address …
.BIZ enables your business to present itself as a serious player in the global marketplace, and helps you do what you do best – get down to business.
Well said. Check out the .BIZ (Business) web address. As they say, “Better Name. Better Results.”
Good quality generic domain names in the .US web address are typically already registered. dotUS went “public” in 2002 when registration restrictions were relaxed such that any U.S. citizen or U.S. incorporated business could register available .US domain names.
As an investor and developer of the .US web space, PremiumDomains.US have assembled a portfolio of high-quality domains in America’s official web address. Below are a few nice .US domain names covering a range of industries and interests.
As a side note, for those who do not know, Neustar provide a zip code service whereby a user can type any zip code ending in .US such as www.90210.us. This service works across the entire United States and typically produces a page of local information associated with the zip code area that was searched.
.BIZ has a new logo just recently adopted by the Neustar Registry who oversee the net’s official “business” web address.
There is even a new catchy tagline “Better Name. Better Results.” which is a great marketing decision.
In a related story, found here, Neustar have announced recent security enhancements to the .BIZ domain space. PremiumDomains.biz wrote last year about a McAfee study on web address security which found .BIZ among the safest of all domain name extensions even outperforming dotcom.
Lastly, it was announced recently that the credit services goliath, Experian, had acquired California company Mighty Net in a $207.5 million dollar deal. This is particularly significant for Experian as the deal included several premium domain name assets, specifically CreditScore.com and CreditReport.com.
Related domain names available for purchase from the Menius Enterprises portfolio include: CreditScore.biz
The .BIZ web address was released in 2002 and has steadily risen in registration numbers since then. It is currently closing in on 2.15 million worldwide registrations and shown consistent year over year growth as a leading top level domain.
“Biz” has long been a common abbreviation for business in the finance and investment realms, and particularly in the broader world of business in general. Biz has become a well-recognized part of the English vernacular. It is seen daily in newspapers & magazines, on television, throughout the internet, and used repeatedly by professionals when referring to almost any kind of industry.
My own research of the .biz web address reveals that it has been adopted by many companies around the globe from small local stores to major international corporations. For business purposes and business branding, .BIZ is a major player. The .biz extension is managed by the Neustar Registry and marketed by them as …
The Internet’s Home For Business
Below is brief informational video by NTC Hosting on the .BIZ web address …
Neustar, who manage the .US and .biz domain name extensions, are now offering a unique .US blog and .US discussion forum for those interested in the dotUS namespace.
Neustar appear to be growing their services and raising their own profile. Their domain name registry services have been a leading product for years although Neustar are now offering web performance and risk management services too.
Forbes’ survey of the fastest growing tech firms in America placed Neustar in the Top 25 in 2009. To make the list, companies had to meet certain revenue and sales gains milestones. Neustar trade on the New York Stock Exchange (NYSE) under the symbol: NSR.
My favorite .US premium domain names are United States cities. Geo domains are such good fits for the extension and provide lots of website development angles. Two cities I worked on last year were Charlotte .US and Detroit.US, both leading cities in their respective states and also with good national recognition ranking in America’s top 20 cities for population.
I have been writing for some time about the corporate world gaining increased awareness of the .biz (business) web space. The trend appears to be occurring in both the United States and abroad (on a truly global basis).
A number of large corporations are operating parallel websites on both the .com and the .biz web address while some companies are solely establishing their primary website on the .biz domain. This makes sense in that dotBIZ is recognized globally for “Business”. Dotcom has the largest footprint, but is not necessarily representative of “business” on a world wide basis.
Below are examples of both international corporations operating with a .biz presence, and also a few privately held companies doing the same.
DSI.biz – A leading provider of management & consulting services offering business valuation & acquisition, forensic accounting, and corporate restructuring.
TheNCAA.biz – The NCAA (National Collegiate Athletic Association).
DollarCar.biz – Dollar Rent A Car Inc. was founded in 1965, has over 640 worldwide locations, is in 53 countries, and has maintained a fleet of over 185,000 vehicles in the USA & Canada.
In a November 4 press release, it was announced that Pool has teamed up with the Neustar Registry to auction off over 1000 2-character .biz domain names between November 2009 and February 2010. The auction initiative is being titled “TwoDotBiz“.
The press release explains …
“The release of two-character .BIZ domains represents an unprecedented opportunity for businesses and online media to acquire a short memorable domain …”
A number of one character .biz domains were auctioned off via Sedo in recent weeks with e.biz topping in at $66,001. Neustar believe that many companies would be better served with a “2 character” dot biz domain than their current lengthy company name. This position appears to be well supported as evidenced by .BIZ having surpassed 2 million global registrations in the middle of last year.
Since that record breaking announcement in 2008, the Neustar Registry have become more active in promoting the .biz (Business) web address. The 2-character auction, in association with Pool.com, will very likely raise public and corporation interest in the internet’s official business web address.
High-quality domain names are becoming a new asset class having demonstrated appreciation during market ups, and an ability to retain value through market downturns.
Domainers
Domainer is the term used to describe those who invest in and monetize internet domain names. Some domainers are full scale business entrepreneurs while many are enthusiasts who enjoy internet technology.
Portfolio Development
Assembling a domain name portfolio can be accomplished using several approaches. Like all investing, research and strategy are essential to success and achieving a substantial return on investment (ROI).
Generic Domain Names
Generic domain names are the bread and butter of domain name investing. Generic domains are typically immune to federal trademark registration on the principal register, and consequently represent the safest and most lucrative business opportunity for the domain investment community.
Geo Domains
Geo domains, or alternatively geodomains, are geographical internet addresses: cities (Miami), states (North Carolina), countries (Canada), or locations (Grand Canyon). Pure geodomains are elite premium domain names.
Geo-targeted domains are a combination of a location + business category as in:
NewYorkCondos.biz
Cybersquatting
Cybersquatting is registering or using a domain name with bad faith intent to profit from the goodwill of a trademark belonging to someone else.
Cybersquatting is ethically wrong, a Federal offense, and looked down upon by legitimate domain investors.