Overstock have launched their new online sales channel, O.biz. Overstock is the internet retailer who offer a wide variety of discounted consumer products. Their O.biz will provide quality, brand-name merchandise at discount prices, but focus on bulk and business-related purchases.

Initial offerings through the new site will be in the categories of: Office supplies, Restaurant supplies, Hotel supplies, and Medical supplies. There is also a deep section devoted to Office Furniture with many products offered across the most popular categories (computer workstations, office desks & chairs, file cabinets & book cases).

The O.biz domain name is incredibly quick & easy to type in. The “O” aligns perfectly with Overstock’s brand name, and should provide website users with a convenient, easy-to-remember destination when shopping online for business-oriented supplies.

Stats & Info: Patrick Byrne is the CEO of Overstock.com which was begun in 1999 with first year revenue only $1,835,000. In just nine years, Overstock’s sales have grown to $834,366,743 (2008 revenue).

The company is headquartered in Salt Lake City, Utah and employees 997 people. Overstock currently offer more than 2 million products online. The National Retail Foundation has ranked Overstock #2 in customer service nationwide providing the company a notable distinction among its peers.

The .BIZ web address was launched in 2002 and currently has over two million domain name registrations worldwide. Created specifically as the internet’s ”business” web address, the extension is now being adopted by professionals, small companies, and large corporations. The .BIZ address is managed by the Neustar Registry.

.BIZ Domain Names .biz, Neustar, Overstock

It appears that Overstock is preparing to use their recently acquired O.biz domain name as a B2B (Business to Business) online shopping store. The beginning focus will be on providing restaurant supplies, office supplies & furniture, and hotel supplies.

The site has an announcement landing page and mentions that customers will be able to save money on bulk and business purchases. Also stated there is a plan to expand the site into other areas as time moves forward.

Overstock is a heavily trafficked site ranging between 7 million and 12 million visitors per month according to the unique visitor estimates of Compete.com. The O.biz endeavor is already being promoted on the Overstock homepage with a link at the bottom which reads “Visit O.biz Buy Bulk Center”.

People interested in the O.biz products, services and developments can sign up for Overstock’s BizMail to receive promotions and updates. From the BizMail sign-up page, it appears that the other product areas being considered for addition are: Education, Healthcare, Industrial, and Interior Decoration.

Interesting!

.BIZ Domain Names .biz, Overstock