The press release explains …

“The release of two-character .BIZ domains represents an unprecedented opportunity for businesses and online media to acquire a short memorable domain …”

A number of one character .biz domains were auctioned off via Sedo in recent weeks with e.biz topping in at $66,001. Neustar believe that many companies would be better served with a “2 character” dot biz domain than their current lengthy company name. This position appears to be well supported as evidenced by .BIZ having surpassed 2 million global registrations in the middle of last year.

Since that record breaking announcement in 2008, the Neustar Registry have become more active in promoting the .biz (Business) web address. The 2-character auction, in association with Pool.com, will very likely raise public and corporation interest in the internet’s official business web address.

See LosAngelesJobs.biz to sample a .biz domain developed with DevHub.