Most people are aware of a search engine technology merger having begun between Yahoo and Bing. Despite sharing and cross-referencing each other’s search engine results, I am seeing distinctly separate page rank for the same search terms when examining Yahoo vs. Bing.

Bing, in particular, seems to give high priority to Yellowpage and/or Yellowbook listings. I find this odd and not particularly useful for searches on a variety of keywords. My own search experience often yields noticeably better results (more relevant) when using either Yahoo or Google.

Another small but recurrent nuisance with Bing webpage submission is the Bing captcha generator. Never before have I had the level of difficulty providing captcha confirmation as I do in Bing. I often have to submit 3 or 4 times before Bing confirms the captcha string. Captcha is the series of letters & numbers one must enter before a webpage submission is accepted by Bing and then indexed in their database. Captcha prevents automated submission of webpages, and ensures that a real human is initiating the submission.

There appears to be a lack of consensus as to how much weight a generic, keyword domain is given in each of the search engines. There is no question that consumer familiarity & recognition always lead toward the generic keyword. Whether one finds desired information at that generic domain name destination is another issue. I have often stated that the perfect synergy is a premium generic domain name that has been fully developed with relevant content, such as Hotels.com, Spain.info, or Charlotte.US. Such sites deliver an excellent user experience.

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PremiumDomains.biz usually write about high demand generic domain names since these are the stock-in-trade of the domain industry, command the highest prices, and they also fuel a good portion of internet commerce.

However, there exist creative and fanciful domain names which are so “catchy” that they can take on a unique life of their own, such as Yahoo or Google. I recently ran across a website for a company that provides online personalized greeting cards. Their name is MoonPig! I had to laugh as the name caught me so off guard. I repeated it to myself several times and it stuck.

MoonPig’s official site is located at MoonPig.com. The company are a UK-based outfit who opened a branch in Australia in 2004. They have a hi-tech production facility located in New Jersey, USA. Moonpig.com allow users to fill out greeting cards online with a personal message or caption, and the card is then mailed directly to the recipient.

The company have a standard sized card which costs $3.99 and a large card which runs $7.99. There are many cute greeting cards to select from on their site and a number of neat mock-ups in which you can embed your friend’s face on the cover of a magazine or some other comical picture.

Catchy domain names can be successfully branded in the marketplace. While they may not receive natural direct navigation traffic or describe the product being sold, they can become synonymous with a product such that the consumer instantly knows what is being offered. Like McDonald’s with hamburgers, Zappos with shoes, UFC with martial arts events, or GoDaddy with domain name registration.

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Like every other industry, the domain name market has its own unique words and phrases that carry a commonly understood meaning among its patrons.

Some of the domain terms derive from other well known business sectors like finance and real estate. Recently addressed here was the frequent overuse of the term premium domains. Below are some other domain catch phrases with a short definition (or description) of what they mean.

• domain name portfolio (a collection of domain names being held or utilized as a financial investment, or active business)
• domain name collection (generally carries the same connotation as domain name portfolio)
• domain investor (anyone who acquires domain names for investment purposes)
• domainer (similar to domain investor but broader to also include domain enthusiasts)
• premium domain (a rare, top quality domain name that commands higher prices due to its superior characteristics)
• generic domain name (typically a one to three word category defining web address like travel, dogs, sports cars, rock music)
• geo domain or geodomain (a pure city, state, country, or location web address such as Detroit, California, Canada, Niagra Falls)
• geo-targeted domains (refer to the combination of a geographical location paired with a generic word such as Boston+Hotels)
• domain parking (pointing a domain name to a search results landing page that contains revenue generating clickable ads)
• domain monetization (general phrase to describe any means by which a domain name is used to generate income)
• domain marketplace (an online brokerage or warehouse of domain names for sale or for lease)
• domain auction (a live in-person event or online auction interface in which participants bid against each other to buy domain names for sale)
• domain name broker (similar to a real estate broker in that the individual sells or buys domains on behalf of a client, and/or facilitates domain name transactions)
• luxury domains (similar in definition to premium domains and suggestive of high quality and high value web addresses)

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