The ubiquitous publication of many decades has launched its sexy array of beauties via Playboy.TV. Playboy’s evolution through time found them typically on the cutting edge of technology. They moved from a very successful hardcopy magazine (founded in 1953) to having success in both the satellite and videotape markets before finally moving to the internet.

It appears that Playboy are now positioning themselves for the next big step in internet advancement. That would be the condensing of media & communications signals into a single digital portal coming into the home or business. This will be a huge game changer and will become the equivalent of a nuclear war between countries. Except the war will be waged between large media conglomerates each vying to become your TV-phone-internet provider of choice.

There was a time when a family would subscribe to a hardline phone service (like AT&T), have dial-up internet, and maybe a separate cable company running a line into the house for cable television. Anyone with a home-based business might also have a separate phone service on top of all that. Times have changed though. For example, I know obtain all these services through one company, Time Warner. Multiple digital signals, multiple products, packaged as one service, and with only one bill. This is the future.

Playboy acquiring Playboy.TV is possibly one of the best moves they have made in recent times. .TV is the single best media web address on the internet for obvious reasons. To fully appreciate this move one must understand that web addresses will be the “channels” on that all encompassing single digital portal coming into your home.

In other words, Playboy.TV may well become the worldwide channel for their brand, and subscribers will pay for the channel à la carte. Imagine ordering your complete TV lineup direct from TV networks and programmers thus bypassing the traditional cable companies completely. The big winner here is the single portal digital access provider who will be bringing internet into your home and to all of your mobile internet devices. That is the holy grail of future media. And .TV may likely be at the very center of it all.

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All companies want to successfully sell their products & services in the marketplace. Consequently, they brainstorm, strategize and eventually implement all kinds of approaches for promoting themselves to local, regional, and global consumers.

One question which seems destined to be asked from within a company’s ranks is “How can we use the internet to grow our company?”

This is a broad question with many answers. It is true and correct that many companies will fall behind by not establishing a maximum impact internet presence. There are numerous stories, both told and many untold, in which a company lost market share while their competitor leapt ahead by taking full advantage of the internet realm.

Part of the magic (and ironically still a mystery to many companies) is the marketing boost which can be provided by high-quality generic domain names. Yes, these brand/identity enhancers typically come at a premium price, but then so does premium office space, high level executive management, and professional marketing such as that provided by any Madison Avenue advertising firm.

Sooner or later, companies begin to notice that internet presence brings its own cachet, and results. This paradigm shift in thinking typically requires the vision of a company’s director of marketing, or perhaps the CEO. Creating this strong internet presence can, and should, be built around a quality generic domain name which represents the company’s location or product focus.

What is certain is that premium generic domains rule the roost. This is not likely to change.

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