Of the many varied categories of domain names, geo domains (or geodomains) are my favorite. Cities, towns, and states have a singular and unique identity. These geo locations define the community of people who reside there as well as the local businesses that operate there.
A recent report (CNNMoney) listed states that are experiencing a shift (decline) in their population figures in relation to the past two years economic woes. California was ranked first in losses, New York second, and Michigan third. Everyone has heard about California’s financial difficulties. And most everyone is aware of the auto industry’s seemingly constant trouble achieving profitability (and consequent layoffs).
Generally speaking, citizens will migrate to areas of the country where new job opportunities are coming into play. Other factors which contribute to population shift are climate/weather, cost of living, state tax rates, ethnic/racial profile, and the presence of family support.
As long as there exists a substantial core “audience” for a city or locality, then a particular geo domain for that area will retain value and relevance.
Hurricane Katrina ravaged New Orleans and displaced a large segment of the population. However, the city itself enjoys such dynamic history and tourist appeal that reconstruction was quickly on the agenda of real estate development firms who aimed to capitalize on New Orleans’ fame and relevance as a great American city. Consequently, as a geo destination, New Orleans has sustaining appeal.
Developing a geo domain is a bit simpler today than it was two years ago. That does not mean that it is necessarily an easy process. Quality content, frequent updates, and selling advertising are everyday challenges best taken on by a small dedicated team as opposed to a single individual who is operating solo. That being said, geo domain sites can be built one piece at a time and incrementally expanded with time and development capital.
The arrival of minisites, Wordpress, and web development platforms like DevHub have greatly simplified the process of erecting a basic geo domain website.
Whatever a geo location’s population, there is niche content that will well serve that particular town or city. So, experimentation may be required in order to learn what a city’s residents and businesses want (or need). The geo domain, in a best case scenario, will reflect what the majority of site users really want … perhaps real estate for sale, local job listings and job search, area news, entertainment links, an online business directory, or other. The right combination is a process of understanding the locale and the people and businesses who call that geo destination their home.
Geodomains
cities, geo domain