Root Orange Localized Domain Name Leasing
Domain blogs and domain news sites have recently written about a new domain name leasing company, Root Orange. Root Orange are offering a unique way for local companies to utilize premium domain names in their respective local city or region.
Root Orange’s technology allows local businesses to lease a localized version of a domain name. When someone types in the domain name, the user is delivered to the business who has leased the domain in their own respective home city.
For example, let’s use the domain name “DivorceLawyer.com” and the city of Los Angeles, CA. When someone in Los Angeles visits DivorceLawyer.com, they will be delivered to the website of the Los Angeles law firm who leased the domain name for the Los Angeles area.
Currently, Root Orange are leasing DivorceLawyer.com in Los Angeles for $899/month. To lease DivorceLawyer.com for Phoenix, Arizona would cost $289/month, and only $129/month for Fresno, California. Lease pricing is based in part on the size of the city/region and its corresponding population number.
The advantages are obvious in that a particular attorney can capture all of the traffic for DivorceLawyer.com in his or her city.
Root Orange are currently leasing city spots for the premium domain name, Attorney.com. Attorneys across the country can have this domain name redirect visitors to their legal website if they lease the rights to Attorney.com in their city. Pretty interesting approach to the monetization of a premium domain. And of course, a more affordable means of capturing high-quality traffic without having to invest in a multi-million dollar premium domain.


2009 was a relatively good year for the domain name industry compared to the rest of the economy. Domainers still re-evaluated their portfolios and trimmed their domain name collections. This was partly driven by declining PPC revenues as companies scaled back their advertising expenditures.
Domain name sales have always driven widespread interest in the domain name industry. No one knows when the first domain sale occurred, but it foreshadowed a vibrant market that was to emerge in the years ahead.
Premium domain names
Case in point. My wife and I have been watching some of our favorite TV programs online. On the computer via the internet connection, not the cable TV connection! This signal can be run out to a high definition TV if you prefer, or simply viewed on your laptop. Ultimately, you will not need both a cable TV provider and an internet provider. A family will have access to everything they want from one point of contact, the internet connection. This is a media war in the making. Mark my words.
1. Andrew Allemann of
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