AdMob is a top advertising platform for the mobile internet and Google is buying them for $750 million. The acquisition will provide Google with an immediate 30-40% of mobile advertising market share as stated in this Bloomberg article on the forthcoming purchase.

Many of the proposed ads will be delivered inside of iPhone apps available to mobile users. Typically in the form of a banner located at the bottom of the app or page. Ads will also be embedded in search results for popular products searched online.

Obviously fueling Google’s move is the incredible growth in mobile internet. CEO of Google, Eric Schmidt, is quoted as saying …

Our mobile revenue is growing faster than our regular revenue

The AdMob acquisition is Google’s largest since the buyout of YouTube for $1.65 billion in 2006. Google is also hiring again in preparation for their expansion into mobile internet advertising.

For more information, read this open letter to the public by Omar Hamoui, Founder and CEO of AdMob. Interesting in Omar’s comments is his statement about how slowly mobile advertising initially proceeded. He attributes rapid growth to the introduction of the iPhone.

The official mobile web address of the internet is .mobi. For information on mobile web addresses, visit www.mtld.mobi.

.MOBI domain names for sale -> PremiumDomains.US

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1. Casino.mobi – is purchased by Infomeda Ltd. for $135,000 in a sale that was handled by Moniker. Infomeda will use the site as an online gaming portal.

2. O.biz – is awarded by the Neustar registry to online retailer, Overstock.com, after they successfully applyed via the RFP process. Overstock will use O.biz as a website dedicated to selling bulk merchandise to businesses and customers.

3. USPS.mobi – is awarded to the United States Postal Service in a UDRP decided by the National Arbitration Forum.

4. Hotel-Reservation.com – was sold for approximately $208,000 USD in a deal that was brokered by Sedo. A substantial sum for a hyphenated domain name which demonstrates just how lucrative the online hotel booking market is.

5. The parent company of BuyDomains, NameMedia, won in their defense of a UDRP filed on the domain name “lincs.com”. Not only did NameMedia win the case, but the NAF arbitration panelist (Carol Stoner, Esq.) found SpinSix guilty of reverse domain name hijacking. Shameful. Reverse Domain Name Hijacking is a brand of dishonor for any company trying to ”steal” domain names to which they are obviously not entitled. Kudos to panelist, Carol Stoner, for making a keen assessment & judgement in this case.

6. .BIZ one character domains will be auctioned off and awarded to high bidders via Sedo from September 23 – 30. This marks the first time in history that a generic top level domain has released its single character names.

7. DNJournal reported the sale of Christian.com for $600,000 USD.

8. Call.com was purchased for $1.1 million USD by a Boris Kreiman as reported by DomainNameWire.

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Domain name investor, Omar Haddedou, has formally launched the geodomain travel site ParisFrance.com. The website provides hotel booking & apartment rental functions as well as providing a wealth of information on local tours, restaurants, and attractions.

Readers can learn about the history of the city and access information regarding many of Paris’ famous landmarks and monuments.

ParisFrance.com is available in both the French and English language. Quite nice. And a hotel search engine located on the front page produced 799 hotels in Paris with vacancies for immediate booking. A “Travel Resources” link at the bottom of the homepage yielded more sites for those who really want to explore getting around in Paris via the metro or other means.

A general Google search of ‘Paris France’ finds Omar’s newly launched ParisFrance.com on the second results page already. Won’t be long before ParisFrance.com is dominating the first page. Of course, with a premium geodomain, search ranking is often a secondary consideration because of the quality direct navigation traffic such a domain will pull on its own merit.

For geodomain investors, you may be interested to know that Omar Haddedou is the owner of other fine quality location domains such as SanDiego.biz, Tulsa.US, and PebbleBeach.US.

With the launch of ParisFrance.com, the site will now be promoted on the official mobile internet version at ParisFrance.mobi.

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dotMobi (.mobi) – the mobile internet address, is being advertised in different media venues across the internet. While checking out Fox News the other evening, the FoxNews.mobi web address was clearly displayed to the viewing audience. Went to the site and sure enough a nice layout tweaked for mobile phones with lots of news headlines, links, stories, and pictures refined for mobile phone display.

Also recently featured on the dotMobi website is Time Magazine at Time.mobi. Very well done. Mobile internet, in a class by itself.

.MOBI Domain Names

.MOBI is the (mobile) domain extension released in 2006 and specifically designed to show internet content on mobile phones. There are an estimated 2 billion mobile phones in use around the globe. Most of these devices cannot display a typical website whose content and layout are too complex to be viewed on a mobile phone’s display.

Because ”mobile websites” need to be compatible on a wide variety of phones, the dotMobi corporation introduced guidelines for mobile website development to help insure a good user experience. Since .MOBI’s release, Apple’s iPhone hit the market and contained the ability to display full websites by letting users scroll in any direction to view portions of a complete webpage.

However, .MOBI websites remain important, and useful, since they are easy to navigate on a majority of mobile devices. Not to mention the fact that a high percentage of mobile phone users around the world do not own an iPhone. Most importantly, .MOBI has received considerable support from major Fortune 500 companies … many of which have already launched their company’s official .MOBI site.

One nice example of a scaled down, yet fully functional site, is MiamiLimos.mobi (a geo-targeted mobile domain name). There aren’t many bells & whistles, but that is the real utility of the MiamiLimos.mobi site. It provides essential information on renting a Miami-area limo detailing the types of vehicles available (SUV’s, Hummers, Stretch Limos, and the Lincoln Town Car).

Mobile surfers of MiamiLimos.mobi will find pricing, contact information, and transportation coverage areas which include airports, cruise ports, and all cities in South Florida.

You can submit your limousine request via phone call, or by submitting an easy-to-use request form completed right on your mobile phone. Home James!

Interested readers might also check out Manhattan.mobi to see what else is happening in the geodomain arena.

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