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Quality Domain Names Are Perfect Internet Gateways
 Language is such a powerful tool, and was certainly the most logical mechanism available on which to build the world wide web.
Domain names are the perfect utilization of language and all the power that it harnesses. Premium web addresses are a natural extension of that power, and consequently function as efficient portals to the world of information contained on the internet.
Gateways to the future might be a more poetic way of defining the importance of premium domain names. Clear, descriptive web addresses are the equivalent of perfect directions to a location, or perhaps the simplest and most effective way
of communicating a key concept that must be easily understood by many people.
Business success, in particular, thrives on efficiency as do economic growth and global markets of all varieties. To illustrate this concept, consider the evolution of the Business.com domain name. Registered in the 1990's for approximately $100, it was later purchased
for $150,000 in 1997.
 Why so much? Because "Business" exemplified the power and simplicity inherent in a single word, and was unequaled in its ability to connect with internet users in search of business services. As the internet flourished, the world took notice of the importance of pure web addresses
... creating what we now refer to as "premium domains".
But the story is not over. That $150,000 investment was sold just 2 years later for $7,500,000. Why? Because, Business.com was the type of internet identity that could become a gateway to business on the internet. While there were doubters standing idly by on the sideline, someone else recognized the value of the premium domain name ... and they made their move.
The story is still not over. That $7,500,000 investment was sold in 2007 for $345,000,000. Why? The same reason it was registered for $100 ... the power of a pure domain name to become the ultimate launch vehicle for an idea, a business, a website, a dream.
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