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What is a generic domain name and why are they in such demand?
Generic domain names are descriptive words and phrases like you might find in any general index: hotels, cars, pets, loans, attorneys, homes, Miami.
Premium domains are the highest quality
generics available, and are words or phrases that clearly define specific product/service areas (dog beds, air conditioning) or that describe broader categories (cities, real estate, finance, jobs).
The highest priced domain sales ever recorded have been generic keywords and phrases that provided superior clarity, instant recognition, and an unparalleled ability to say to the world: "We own this category."
Premium domains are highly valued due to their ability to establish instant credibility and authenticity in the mind of the consumer. If a company's specialty is home security, then the key phrase "home security" would be
the unequivocal choice to represent them as the industry leader in that field.
Generic domains are powerful promotional tools ... because they are descriptive, logical, easy to remember, easy to communicate, and are naturally intuitive. As in ...
Good choice: MiamiRealEstate.biz
Poor example: ReallyNeatoHomes.com/Miami
Good choice: CreditCards.com
Poor example: SuperDuperCards.net
Good choice: Detroit.US
Poor example: DetroitCityGuide.org
Good choice: Manhattan.mobi
Poor example: GetAroundManhattan.com/mobile
In selecting a premium domain to represent your company's online identity, one is advised to think about the long term benefits and return on investment. Promoting one's business with an inferior domain
will become a poor choice that acts as an obstacle often difficult to overcome. Premium domains are incomparable identifiers of quality, presence, and they make a clear statement about your company's
status within your locality or industry.
Once a premium domain is acquired, then it becomes an appreciating asset to your company, and a powerful image builder. As premium domains are rare and exclusive, most of your competition will have to settle for an inferior choice. This often results in
excessive ad expenditures for them as they struggle to promote their online presence using a low-quality domain name.
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